
OUR NEW CONFETTI BIRTHDAY PARTY PORTFOLIO
Our on-trend new confetti celebration and Birthday Party line-up is just the answer for shoppers clamouring for that show stopping sweet treat to mark celebratory occasions and bring delicious excitement to everyday desserts! Fun, aspirational and a combination of beloved celebration and birthday party elements – cake and confetti. This new product portfolio includes Rich’s® Birthday Party Baked Vanilla Cupcakes and versatile Batter.
LAUNCHING WITH 2 POPULAR VARIANTS

BAKED VANILLA BIRTHDAY PARTY CUPCAKES
Rich’s® Baked Vanilla Birthday Party Cupcakes are a colourful new addition to enhance the celebration bakery range. Multi-coloured confetti sprinkles are baked within, delivering the trusted signature performance – firm structure, soft texture and delicious taste!

BIRTHDAY PARTY BATTER
Rich’s® Birthday Party Batter is perfect for waffles, cake pops, muffins, cupcakes and more to compliment your menu offering or add a burst of celebration into every day.
Features and benefits | CUPCAKES
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Uniform and Consistent Our Birthday Party Cupcakes are baked to perfection, flash frozen to lock in freshness, and are uniform with even confetti inclusion dispersion ensuring consistency. |
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Texture & Taste Specifically formulated to ensure a consistent firm structure, soft texture and delicious taste, creating a blast of birthday in every bite. |
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Customer Loved & Operator Friendly Putting the creativity in your hands, our cupcakes are ready-to-use, consistently moist, flavourful and easy to decorate. Simply thaw, ice and serve. |
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Superior Structure Ensuring excellent quality and perfect aeration, resulting in a great-textured and light cupcakes. |
Features and benefits | BATTER
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Easy and Efficient Very easy to prepare – just thaw, pipe and bake. |
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Quality and Consistency Top quality ingredients used to give you the best muffin time and time again with high confetti inclusion coverage. |
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Perfect Portions Bag size is perfectly portioned to offer the right amount of batter for your needs. |
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Operator Friendly High quality bag to avoid splitting or leaking. |
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Versatile Can be used for other products such as waffles, cake pops, pancakes and more. |
PERFECTLY PAIRED WITH
CREATING THE PERFECT CELEBRATION JUST BECAME EASIER!
Pre-Whip® Products
Ready-to-Whip® Products
HANDLING GUIDE | CUPCAKES
Remove required number of cupcakes from freezer. |
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Place cupcakes on a baking tray and leave to defrost for 30 minutes at room temperature. |
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Ice and decorate as desired. |
SHELF LIFE
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Unopened, frozen: 5 Months |
HANDLING GUIDE | BATTER
Store frozen at -18°C or below. |
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Before use, remove muffin batters from the freezer. |
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Defrost at room temperature (± 3-4 hours out of case) or overnight at 3-4°C |
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Once opened, muffin batter must be used within 24 hours (do not refreeze batter) |
SHELF LIFE
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Frozen unopened: 6 months |
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Refrigerated unbaked: 1 day |
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Baked shelf life: 3 days |
For muffins and cupcakes:
Place muffin or cupcake liners into the pan. Pipe batter into the liner. Leave ± 1cm space between the batter and the top of the liner. Bake muffins at 180°C for ± 22-30 minutes (size dependant). Bake cupcakes at 170°C for ± 18-20 minutes (size dependant). After baking, remove the muffin or cupcake from the pan and allow to cool on a rack to avoid sweating
For waffles:
Spray waffle iron or skillet with aerosol release agent, or grease lightly. Pipe sufficient batter to cover the surface of the waffle iron. Cook waffles for approximately 3 minutes, depending on the depth of the waffle iron.
Pro Tip:
Drench confetti waffles with Tres Riches® Syrup and top with a dollop of On Top® With Cream or Vanilla Bettecreme® Pre-Whip for an extra special celebratory treat.
Great tips, at your finger tips
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