Back in the 1970s, buttercream was the standard icing in the bakery industry, but it had its challenges – it was overly sweet, hard to use and difficult to customize. At Rich’s, we knew there was a better way for bakers and decorators to create show-stopping cakes and desserts without compromising on taste and texture. So, in 1977, Bettercreme®, the perfectly sweet, fluffy and astoundingly innovative whipped icing was born. Although it’s been 40 years since Bettercreme’s arrival, we’ve never stopped improving and increasing the capabilities of our most-awarded product.
For years, we have been delighting customers with endless opportunities to unleash their creativity. Since then, Rich’s has expanded the Bettercreme portfolio to include additional flavours such as Caramel and Custard Bettercreme®, to more advanced and first-to-market innovations such as Pre-Whipped Bettercreme®.
Today, Bettercreme® lets operators be bold and bright with on-trend flavours and vibrant colour, adding even more flexibility for bakers and decorators to customize their classic and seasonal creations without the burden of whipping, hand mixing colouring or worrying about colour separation or variation.
But this is just the beginning for Bettercreme®. Because when you’re born from possibility, every day is a new opportunity.