With WhatsApp being the most popular messaging app in the world and with 103.5 million mobile phone connections in South Africa, digital mobile strategies have never been more important. In our pursuit to deliver value to our customers, we are extremely proud that our WhatsApp Chatbot, an industry first, was recognised and shortlisted for an MMA (Mobile Marketing Award) in the EMEA and South African Smarties Awards 2020 in the following categories:
- EMEA (Europe, Middle East and Africa) Smarties Awards Category Shortlist: Customer Experience
- South African Smarties Awards Category Shortlist: Business Unusual – Technology Innovation
We are pleased to announce that on 15 December, at the virtual awards ceremony we won a Bronze Smarties Award in the EMEA Business Unusual Customer Experience category — the most competitive category in the Business Unusual segment! The silver award was awarded to Procter and Gamble and the gold award was won by KFC.
The full list of all Smarties Award winners can be found here: https://www.mmaglobal.com/smarties-2020/finalists/winners/region:3