Brand Manager

Mumbai, India
Posted 4 years ago


Job Position: Brand Manager


Work: Mumbai, India
Segment: Marketing
Start Date: Soon as Possible
Permanent/ Fixed Term

Purpose Statement

To contribute to the achievement of Sales and Business Plan outcomes through supporting the development of marketing strategies, brand management and managing the implementation process for product plans and exciting ways of reaching customers.

Key Accountabilities/ Outcomes

• Analyse Brand positioning and Consumer Insights• Shape and communicate our Vision and Mission
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Product Management for RGGPL products:
• To ensure customers get good and right products which are within specifications from manufacturing to end-user level
• To handle product issues and customer complaints
• To conduct market visits on a regular basis

Collecting and updating information sources:
• Set up the database and customer file through market survey and feedback from distributor/market research/professional associations/trade publications/official economic data/trade show/competitors

Competitor’s analysis:
• Measure market share and market perception
• Work with sales/technical team to maintain and improve market share via marketing programs/tools

Knowledge / Skills / Experience

  • MBA with a minimum of 8-10 years marketing experience, including:
    • Product Planning & Strategy
    • Brand/Product Management
    • New Product Development
    • Marketing Research
  • FMCG industry, Food companies an advantage
  • Knowledge of the Indian marketing environment and trends, practices, traditions, philosophies, policies, competitiveness, key players and product knowledge
  • Track record of successfully managing Products, Planning & Strategy
  • Sales/Business development experience

Job Features

Job CategoryMarketing
Job LevelMid Level

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