Serving Confidence, Daily

Our passion for food goes well beyond taste.

We love food and our passion goes well beyond taste to include an unwavering commitment to providing safe, wholesome and reliable products. As a family-owned company, we made a promise to treat our customers, our associates and our communities the same way; like family. That’s why every product we produce is something we would confidently serve to our own families.

This confidence comes from a stringent and robust adherence to food safety standards and practices that ensure the safety and reliability of our food supply. Underpinned by FSSC 22000, which provides a framework for effectively managing our food safety responsibilities. This system is fully recognized by the Global Food Safety Initiative (GFSI), and is based on existing ISO Standards. It is designed to ensure that we manufacture products of the highest quality and food safety standards at all times.

Our role is to protect and promote the wellbeing of our customers and end consumers – that’s why our associates work tirelessly to monitor and maintain our manufacturing facilities and subscribe to the highest quality standards.

Research & Development

With innovation being the founding seed of our success, the spirit of innovation is within our fiber and genetic make-up; the epicenter of all we do. One of our core family values, “imagine what’s possible and create what’s valued”¸ allows us to be the Trusted First Choice for customers.

Our dedicated and highly skilled in-house Research and Development team ensures we create valuable products that are a catalyst for our customers’ success.

World Class Manufacturing Facilities

Our robust and well-invested manufacturing facilities are located across South Africa produce best-in-class products. Throughout the years, we have continued to expand in order to enter into new channels and meet various customer needs.

Our dedicated approach and commitment to investment has recently made Rich Products Corporation Africa home to the largest frozen bespoke pizza line in Africa – a claim we are most proud of. We have a product to meet your every need.

Sales and Distribution

Our national distribution footprint is supported by our committed and efficient on-ground sales and telesales coverage network. Transportation of our frozen product portfolio is made possible through our self-owned transport fleet as well as our commissioned distribution partners.

Our reach is countrywide and we are committed to providing our customers with quality products, always. National sales offices allow our teams to meet local needs with local knowledge, ensuring our customers’ needs are always supported.


Rich’s is your culinary resource, helping you find delicious ways to transform menus into can’t-miss moments, allowing you to always deliver a fresh, rich experience. Our fully fledged RichTech® facility and Customer Innovation Kitchen offers countrywide on-site technical training for a wide range of prep options for important menu items and best-practice knowledge transfer.

It is an environment to develop new recipes, infuse value into current offerings, provide consumer insights, improve time management and develop ground breaking innovations and merchandising support to address your industry challenges.


Our pledge towards consistency and innovation comes with a commitment to problem solving. Our in-house marketing department will work right alongside you to better understand your business and help you create new opportunities and increase profitability.

This is achieved and supported through various activities that understand consumer needs, create category excitement and ensure the right products are supported in the right environment.