The trend for a healthier lifestyle with less animal protein and more plant-based foods, is fast growing and here to stay. This is due to the growing awareness of the negative impact on diets high in animal-based products along with the detrimental impact on the environment.

As we continue to invest in a greater sustainable and ethically sourced portfolio with ongoing focus on healthier-for-you products, our driving force behind the selection of our vegan friendly range is to satisfy the needs of your customers who are looking for animal protein alternatives and a healthier lifestyle.

45% – Purchase animal/ environmentally friendly products
46% – Feel it important to live a sustainable and ethical lifestyle
17% – Find vegetarian claims very appealing