EXPERIENCE
THE ARTISAN DIFFERENCE

Bread is never ordinary

Rich’s® Artisan Breads® is an expression of product perfection, a passion for authenticity and a steeped appreciation for the honesty and excellence of traditional baking methods. We focus on baking and providing you with artisanal breads that speak to this authenticity and passion, honouring the timeless excellence of traditional methods.

Our artisan breads are par-baked and frozen, which means that you can have a variety of freshly baked artisanal breads and rolls out of the oven and stocked in your bakery within minutes, throughout the day.

Trends

The market for Artisan Breads and rolls is growing! Driven by consumer desire and the need for authentic, high quality breads and rolls1.

Artisan Breads and visually rustic breads are what consumers are looking for1.

The fear of carbs are no longer front and center and seen to be romantic, healthful and premium2.

Seeded, ancient & whole grains and all-natural ingredients are seen to increase the value of bakery’s products3.

Consumers’ palates are changing – looking for bolder, more intense flavours and are willing to pay for ‘original’, high quality products.”3

REASONS TO BELIEVE

True artisan process

  • Hand crafting & scoring
  • Time and long fermentation
  • Stone baked
  • Stone ground flour

Exceptional taste

  • Chewy, crisp crust
  • Open cell structure and crumb
  • Deliciously complex flavour

Convenience and freshness

  • Baked and flash-frozen to preserve the quality
  • Are freezer-to-oven ready.
  • Saves time and labour

Explore The Existing Range

Our artisan breads are par-baked and frozen, which means that you can have a variety of freshly baked artisanal breads and rolls out of the oven and stocked in your bakery within minutes, throughout the day.

Merchandising tips

  • Showcase prepared sandwiches suggesting what fillings customers can combine with their artisanal bread of choice.
  • Use natural packaging that suggests the same earth-laden goodness of the breads themselves such as baskets, brown paper bags, wooden boards, and blackboard price stakes.
  • An active bakery infers life, family and creates a warm atmosphere. Situate your bakery where its aromas and visual beauty can be enjoyed and bread sampled easily.
  • Pack the bread on angled shelves to best display their aesthetic appeal.
  • Have an assortment of artisanal breads displayed. Offering choice makes your consumers pause, deliberate, and engage.
  • Educate your consumers about the speciality that is artisanal breads: highlight the traditional methods used, name the loaf and its key tastes and features.
  • Bake in small batches throughout the day. Freshness is key and aroma is your biggest ally.

READY TO TASTE THE ARTISAN DIFFERENCE?

Want to know more about our Artisan Breads® portfolio? Submit your contact details for one of our Sales Associates to get in touch with you.

References: Artisan Bakery Market Research Report, Market Research Future, 20201 | Datassential On The Menu 20192 | International Artisan Bakery Expo Report 20193