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New Bettercreme® Packaging


Same Product. New Look. Introducing our new Bettercreme® Portfolio Packaging

 In our commitment to staying ahead and always being focused on improvement, we bring to you, our new packaging range that is relevant, contemporary and more focused on your needs. Introducing our new Bettercreme® packaging! Why? Because we want to continue enabling your creative inspiration, unleash your imagination, and because your business relies on customer smiles and rising profits. 

Our new packaging change has been designed with both you, our customer, and product benefits in mind. Explore our new visual identity below.

Explore our new visual identity:

Look out for these eye-catching visual identity updates:

1. RICH’S® BETTERCREME® LOGO: 
New Bettercreme® logo with custom font and includes product descriptor – perfectly sweet® icing & filling. 

2. PRODUCT VARIANT:
Description of product flavour. 

3. DESIGN: 
New graphic design and colour consistent with variant flavour for easy identification. 

Look out for these eye-catching visual identity updates:

1. DESIGN:
New graphic design consistent with variant colour for easy identification. 

2. RICH’S® BETTERCREME® LOGO: 
New Bettercreme® logo with custom font and includes product descriptor – perfectly sweet whipped icing®. 

3. PRODUCT VARIANT: 
Description of product colour. 

4. HANDLING & PRODUCT INFORMATION: 
Icon illustrations demonstrating product handling accompanied by product information. 

Look out for these eye-catching visual identity updates:

1. DESIGN: 
New graphic design consistent with variant colour for easy identification. 

2. RICH’S® BETTERCREME® LOGO: 
New Bettercreme® logo with custom font and includes product descriptor – perfectly sweet whipped icing®. 

3. PRODUCT VARIANT: 
Description of product colour. 

4. HANDLING & PRODUCT INFORMATION: 
Icon illustrations demonstrating product handling accompanied by product information. 

EXPLORE THE FULL BETTERCREME® PORTFOLIO

BETTERCREME® READY-TO-WHIP

Ease of use, excellent appearance, great taste and versatility are some of the many reasons why bakeries around the world use Bettercreme® products. These delightful icings and fillings spread like a dream, offer a smooth texture and light creamy taste. Ambient stable for up to 7 days, Bettercreme® provides excellent yield, making it any cake decorator’s first choice! Bettercreme® allows you to add your own special flavours or colours to customise and decorate your cakes or desserts. Simply thaw, whip and decorate!

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BETTERCREME® PRE-WHIP

Pre-Whipped Bettercreme® is simple, easy and ready to use with no mixing or labour required – saving operator time previously spent on thawing, dispensing, whipping and transferring product into a piping bag. Simply tear open the perforated end, position the nozzle and decorate!

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