Back To Newsroom

Rich’s Africa Embraces the Jerusalema Dance Challenge

“There can be no better way to celebrate our South Africans than joining the global phenomenon that is spreading across the world, and that is the “Jerusalema Dance Challenge.” – President Cyril Ramaphosa

On 16 September 2020, President Cyril Ramaphosa urged all South Africans to reflect on Heritage Day, 24 September, as family time, “to reflect on the difficult journey we have all travelled, to remember those who have lost their lives, and to quietly rejoice in the remarkable and diverse heritage of our nation”. However, this year, his message was more poignant, appealing to the country to participate in the #JerusalemaChallenge on Heritage Day. 

Mr President, we accept your challenge! Thank you to all Associates who participated; all departments were represented, which added to the success of this video.

Sources: Daily Maverik, Expresso

Learn more at or join the conversation on Facebook, Instagram, LinkedIn and Twitter.

Download Article